Postwurfspezial

POSTWURFSPEZIAL enables you to talk directly to a target group without having your own address database.

Distribution to Selected Households - even without Addresses

POSTWURFSPEZIAL items are partially addressed promotional items and brochures, addressed e.g. to 'The Residents, 1 Sample Street, Sample City'. The address must include the word 'Postwurfspezial', the Deutsche Post logo, the street name and house number, the postcode and the city. Items are distributed by Deutsche Post directly to individual houses that fit the profile you specified in advance when selecting your target group. POSTWURFSPEZIAL items can be brochures and catalogues of identical contents, sent unwrapped, in envelopes or as self-mailers.

Minimum quantity

The minimum quantity for POSTWURFSPEZIAL is 30,000, all with identical contents (for an additional charge also from 10,000 pieces).

When posting your items please ensure that at least 2,000 items are posted to each routing region served (first two digits of the postcode). At least 40 items must be sent to each delivery office served. When planning a nationwide campaign, we recommend a print run of 100,000.

It's that simple

Simply inform us of the selection criteria (e.g. house or building details, living situation, age, purchasing power, consumer preferences etc.) that apply to your target group and identify the area of distribution.

Deutsche Post will deliver your promotional mail directly to individual houses. This helps you to avoid waste and to save money. If you wish, we can take on the entire job and give you a full service offer that includes advice, target group selection, addressing and delivery.

Advantage

Detailed target group selection
No own, leased or purchased list file required
Minimization of waste coverage and, in turn, production costs
High impact thanks to target group-specific messages and partial addressing
Rapid turnaround
Extensive freedom for unusual design ideas

Quantities, measurements and weights

Minimum quantity	Maximum quantity	Maximum weight	Minimum delivery quantity*
Length 140 mm Width 90 mm	Length 325 mm Width 230 mm Thickness (Height) 50 mm	1,000 g	30,000 pieces with identical contents 10,000 pieces with identical contents for surcharge

*Please note that for delivery in each routing region - represented by the first two digits of the postal code - at least 2,000 items are required. For each of the delivery offices from which items are to be sent, at least 40 items are required. For posting within Germany, we recommend a run of 100,000 items.

Prices

If you would like to send POSTWURFSPEZIAL items, please note the following prices per 1,000 items:

Unit weight	Basic price* EUR per 1,000	Service price** EUR per 1,000
		A	B	C
up to 20 g	114	130	135	140
as off 21 g	128	144	149	154
as off 61 g	180	196	201	206
...	...	...	...	...
as off 991 g	552	570	578	590

Donwload the complete price list.

*Basic price:
Labeling by customer’s own Lettershop.
Rates include selection and sorting of data on behalf of Deutsche Post as well as the transport and distribution of the items. Customers label and package themselves.

**Service price:
In addition to the basic value for your money, our services include labeling and packing on behalf of Deutsche Post.

Service price A: Items up to 5 mm thick
Service price B: Items more than 5 mm thick
Service price C: Items with label

Surcharge for the variants:
Automobile: EUR 20.00
Business: EUR 8.00
Kreativ: EUR 15.00
Mini: EUR 20.00
Mixed buildings: EUR 15.00
Plus: EUR 15.00
Delivery date: EUR 15.00
All prices subject to statutory VAT (currently 19%).